Against Chinese Brands, European And American Manufacturers To Promote Low Prices To Promote Market Share

- May 11, 2017-

Against Chinese brands, European and American manufacturers to promote low prices to promote market share


    Yu Bin pointed out that in February Opple and other Chinese manufacturers began to enter their own brand in Europe and the United States market, European and American manufacturers are to take low-cost promotional measures to consolidate market share.


    To replace the 40-watt portion, Europe and the United States regional prices, the United States fell 9.6 percent, the largest decline in the UK fell 7.2 percent, Germany fell 3.3 percent. Europe in March there is a new listing for the OSRAM launched 4 watts 470 lumens products, the same luminous flux, the power lower than the previous products. Yu Bin said that the US regional prices fell more, mainly for manufacturers to seize the market caused by low-cost promotions, including CREE, Philips, OSRAM and TCP, including well-known brands, are part of the product prices to make adjustments. Such as TCP 6 only 5 watts 450 lumens bulb, the price is only $ 9.99, down 47%; Philips 6.5 watts 450 lumens bulb, the price dropped to $ 9.99, down 33%.


    In the Asian region, prices in Japan fell 2.3%, and some products were sold at low cost, such as the Panasonic 4.5-watt 485 lumens bulb, to $ 7.47, down 10%. Other brands include Mitsubishi, Alice Omarama Product prices have also been reduced. Mainland China prices fell slightly by 1.1%, South Korea and Taiwan prices remained stable.


    To replace the 60-watt portion, Europe and the United States region prices, Germany fell 2.8 percent, the British fell 2.0 percent, the United States fell 0.6 percent. Newly marketed in Europe, a new LED filament light, introduced for Innr, power of 8.5 watts, luminous flux of 806 lumens, priced at $ 16.89, higher than the market average. 2017 many manufacturers have introduced new filament lamp, the price is better than the general SMD LED bulb new. In the Asian region, Japan fell 0.6%, China's mainland fell 0.5%, South Korea and Taiwan were flat.


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